Carnegie and Rockefeller had a lot to do with starting this. Unsurprisingly the capriciously rich were poorly regarded in the early 20th century due to decades of grinding wages in their works, Pinkerton and government suppression of strikes, and a complete disregard for worker's health. In order to combat this various philanthropic trusts and foundations were created to polish their tarnished images. Both were largely responsible for funding the current incarnation of the American school system based on the caste system (think school districts and housing prices) and indoctrination practices developed in the Prussian school system. This style of pedagogy (based on horse training methods) came out of Germany and was used to generate a highly regimented society for the purposes of having of obedient soldiers there. John Taylor Gatto has a wealth of information about this.
The Carnegie Library system was also deployed at this time and while egalitarian on the surface could also be used to control widespread access to information on sensitive topics and act as a willing outlet for propaganda given the foundational relationship. Rockefeller was more on the direct giving (and aping gospel of wealth platitudes) by handing out dimes to every fucking person who got too close and had a bag of dimes at hand on all times to do so.
https://in-this-together.com/bernays-the-danger-of-public-relations/
From above:
"In the early 20th century the Rockefeller family business had an image problem. Everyone hated them.
They were widely seen as an evil empire of oil tycoon bankers whose tentacles reached across the U.S. and world economy, suffocating and crushing smaller businesses while exploiting their workers and customers. In April 1914 in Ludlow, Colorado the National Guard attacked a large family encampment of striking minors, killing more than 20 including women and children. Already disliked,the mining operations owner, John D Rockefeller was blamed by the public for the ‘Ludlow Massacre,’ making him arguably the most despised person in America.
Ivy Lee turned his image around. He convinced Rockefeller, who fiercely guarded his privacy, to meet with the miners families and listen to their concerns while using the mainstream media to relentlessly publicise their meetings as ‘news.’ He suggested that Rockefeller family use philanthropy to be ‘seen’ to do good works. The Rockefeller’s recognised that they could exploit their foundations and trusts to corner whole sectors of society and set about changing U.S. education and medicine in order to control these markets. Ivy Lee set up a series of publicity stunts where J.D. Rockefeller was seen handing out dimes to people, especially children, using the media to promote the stunt as a symbol of Rockefeller philanthropy. It worked, by the mid 1920s J.D was seen as a great social reformer and leading light of U.S. civil society, despite his responsibility for ordering the brutal murders of striking miners and their families. The Rockefeller brand was transformed and J.D always carried a bag of freshly minted dimes with him.
However, it was Bernays techniques of engineering mass consent that were of greater interest to the government, the military and the intelligence agencies, the Rockefeller’s and other globalists. During WWI Bernays was a leading member of the ‘Committee on Public Information’ who successfully turned a sceptical U.S. public towards supporting the war effort. He refined and perfected his techniques of psychological mass manipulation to develop the modern concept of propaganda. Bernays demonstrated he could manipulate entire nations using nothing more than information, orchestrated events and media manipulation."
https://www.oreilly.com/library/view/likeonomics-the-unexpected/9781118238820/9781118238820c01.xhtml
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